tag:blogger.com,1999:blog-4951578539428155115.post7922571005845493001..comments2023-09-22T11:08:45.855-07:00Comments on The Pass It On Plates blog: Promotion tips from Joanna GoldmanPam Hawkhttp://www.blogger.com/profile/03516546337996538661noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4951578539428155115.post-77132963898511234592008-08-03T10:10:00.000-07:002008-08-03T10:10:00.000-07:00Oh Laurie, I'm sorry to hear you've been going thr...Oh Laurie, I'm sorry to hear you've been going through a rough patch and doubting yourself. That's always so tough to get through. I'm glad this helped bring you back and give you confidence in what you're doing.<BR/><BR/>Lately I've been reading Guerrilla Marketing by Jay Conrad Levinson. (Partly to prep for an intense marketing class I'm taking next month, partly because I'm returning to college soon to complete my Marketing degree.) In the book he told the story of a brand of cigarettes that was considered to be a womens' brand in the 60's. The company wanted to change, so Levinson and his ad team shot pictures of real cowboys in Texas and used those pictures to advertise their cigs. Levinson told the company to be patient and stay consistent and things will turn around. A year later, the brand was still considered to be a womens' brand but they stayed with the cowboy theme. Do you remember the Marlboro Man when you were growing up? Those are the cowboys. As long as I can remember that's been a masculine brand. (It's now #1 worldwide.) <BR/><BR/>Long story, but the key is patience and consistency. RJ Reynolds put a ton of money into a crazy idea that took a long time to catch on but they knew it was a great idea and they stuck with it. <BR/><BR/>Laurie, if you know you have a great idea, stick with it and give it time to work. You'll see it pay off for you. So hang in there! And good luck!Pam Hawkhttps://www.blogger.com/profile/03516546337996538661noreply@blogger.comtag:blogger.com,1999:blog-4951578539428155115.post-66982598320147289112008-07-30T16:45:00.000-07:002008-07-30T16:45:00.000-07:00This post was my gift from God today. It could not...This post was my gift from God today. It could not have come at a better time. My heart, my soul, my spirit and my self-esteem have been damaged recently and I have been doubting my networking stratagies. THIS piece was the "go get em' girl" that I needed. I'm doing everything right. My problem is patiences. I will now doubt myself less, and believe in my art more, and continue working as hard as I have been. Thank you SO Much for this article. With CONTINUED gratitude, Laurie B.Laurie Roskamhttps://www.blogger.com/profile/13898709643585488059noreply@blogger.com