June 30, 2008

Branding part I - An Introduction

Lately, I've been thinking about how to establish the Pass It On Plates brand. I expect several artists and/or moms out there reading this may wonder,

"Why the heck would Pam care about that?"

Branding is critical for any small business working toward establishing itself and standing out from the competition. While Pass It On Plates may not have a lot of obvious competition in the field of interactive traveling plates, we still compete with everyone else selling gifts.

If you are new to this "Branding" concept, it's simple to grasp. Think about who says "Snap crackle pop!", imagine a certain fast food restaurant's golden arches, or envision the shape associated with the phrase "Just Do It."

Branding is an image and/or phrase
that your customer identifies as "you."

At this writing, there is not a lot of branding going on here at the Pass It On Plates blog. Or website for that matter. We put our flying plate logo on the plates and we show it off in pictures. It's on some promotional materials that we give away, such as mugs and tote bags, but that's about it. How many times do you see it as part of our web presence? Let's count: Blog? none.Plate diaries? none. Website? none again. Etsy store? consistently, none.

Grand total: Zilch. That's not good.

At the top of this summer's To Do list is: Establish the Pass It On Plates brand. Branding is new to me and I am learning as I go. Throughout this process I will share what I have learned and I'll offer ideas on how to make this work for you, whether you have a creative business, a Mommy blog, or some other home-based business that you wish to grow.

Next: Developing a Logo

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