Lady Jane Grey in RedWhat online tool, technique, or activity has been the most successful in generating sales?
That's a good question! Being fairly new at this, I am sure there are better ways that I just haven't found yet, but thus far I would have to say photo sharing websites have been a help to me the most. Even though you can't blatantly advertise your wares with your pictures in most cases, you can get pictures of your items out there where many people can see them. That sparks curiosity, and that may lead to a sale. I also participate in forums. You don't want to get on there and seem like you're just there to advertise yourself- but participate in the actual topics and adding your URL if allowed also gets you out there!
Is is easy to get your pictures into photo sharing websites or participate in forums?
Not being computer savvy, blog savvy, or computer savvy, I'd have to say this activity(ies) as stated above are what I call "anyone can do this if I can". That is really what I look for- easy and uncomplicated tools to promote.
How much time do you spend doing this?
I would say a possible 15 minutes a day- give or take. If it takes too much time from me in creating my art, I just don't think it is worth it.
King Henry VIII Miniature Character
How has doing this increased product views? How about overall sales? How long did it take for you to see results?
It is really hard to say. I have honestly not tracked every sale to see how they found me in most cases. I did have a customer (repeat customer, by the way) find me by seeing my pictures I had posted on Flickr and seeing my profile there. Unless you ask every customer, you would have difficulty knowing what gets you the customers for certain. I do a little of whatever I can afford to do and figure it can't hurt. Just getting yourself out there as much as you can without being a nuisance is good. (By being a nuisance I mean forcing business cards for the umpteenth time on your friends to the point they run when you enter a room!)
What advice would you like to tell other Etsians who want to increase their traffic and/or sales?
First, make sure you have something that doesn't look like what 50 zillion other sellers have. Being different helps.
Second, watch your manners at all times, especially in the forums and to your potential customers. You'd be amazed how being polite and personably professional will help your business grow.
Look for every opportunity to let others know about your shop. Keep business cards handy at all times...if an opportunity knocks, answer it for Pete's sake! (smile!)
Lastly, keep your chin up. This really is an up and down type of thing. Sales come and go, they occur in clusters, or they may space out over weeks. Just realize each sale is one more step in a chain reaction- someone buys your item, they like it, they tell someone, and on it goes! Also, the less you grumble about lack of sales, the better your attitude will be and that will reflect in other areas, too.
Thank you for this opportunity, it is very kind of you!
And thank you, UneekDollDesigns, for sharing these promotion tips with us.
Dear readers, please take a moment and check out her Etsy store as well as her flickr photostream. I am sure you will be amazed at the talent, skill, and keen eye that went into creating these truly unique dolls.