August 18, 2008

My August PW campaign

PW-8-08.JPG, originally uploaded by passitonplates.

I set up an ad campaign on PW specifically for the giveaway that runs through August 20. When setting up a campaign, I tell PW what kind of bids I want to make and it automatically does the work for me.

In this campaign, I specified that PW should look for adboxes that:

  • Support square ads
  • Support text and graphical ads
  • Have at least 1 page views today
  • Have on average at least 20 unique users over the past 5 days
  • Have at least 80% of their hits from United States over the past 5 days.
  • Describe itself using these tags: women, cooking, baking, cookies, craft, handmade

As you can see, I've had a few thousand views and a couple dozen hits, which gives me a nice CPC (cost per click).

I have two other ads that I'm bidding on by hand (same ad, same goal) on the website Corporette and Lipstick to Crayons. You can see how lower traffic and lower click rate affects my cost per click.

So why on earth am I bidding so much more on Lipstick than Corporette? I checked out their websites and see my target demographic there and I figured it would be worth the higher bid price to get my ad in front of their readers.

I hope that helps!

Oh - one more tip. You can click on each website with an ad box to find out their traffic stats. I feel like my figurative slip is showing by telling you this, because I wish my stats were a lot higher, but it's important for you to know how to see what kind of traffic a site has before you commit to placing a paid ad on their site.

(I guess I'm happy that my stats are not consistantly zero day after day!)


  1. Thanks Pam! I manage to sign up and get going today! I still don't understand it real well but am studying it. Did you see my YOU ROCK picture on my slideshow!?
    laurie b.

  2. Hi Pam! I have a couple of questions. I started my PW campaign yesterday. I've searched for where I would specify US sales and can't seem to locate that. Also, how did you figure out what your best demographics are? I plugged in home decor, interior design, and got over 586 ad options and very few looked like what I was interested in. I'm trying to understand the search criteria and get to the types of sites I want to advertise on and I can't seem to figure it out.....can you work your tipster magic for me? Thanks friend! With gratitude, Laurie B.

  3. Aha! Great question.

    Et voila - another extra blog post for today with a picture.

    Give me a little while to get the screen shots and argue with my cmnputer a little, and I'll show you how to do it.

    Thanks Laurie!

  4. Update:

    This campaign has ended and for the cost of two Starbucks Latte Grande dry with an extra shot, the (yellow kitty) giveaway ad shown in the previous post had 9,585 views (4,276 unique) and 63 clicks (57 unique) to the giveaway blog post. My cost per click was $.05, which is what I expected.

    I know people like to keep their stats private, but I wanted you to see the end results so you can get a ballpark idea how this may work for you.

    -Pam Hawk


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