I set up an ad campaign on PW specifically for the giveaway that runs through August 20. When setting up a campaign, I tell PW what kind of bids I want to make and it automatically does the work for me.
In this campaign, I specified that PW should look for adboxes that:
- Support square ads
- Support text and graphical ads
- Have at least 1 page views today
- Have on average at least 20 unique users over the past 5 days
- Have at least 80% of their hits from United States over the past 5 days.
- Describe itself using these tags: women, cooking, baking, cookies, craft, handmade
As you can see, I've had a few thousand views and a couple dozen hits, which gives me a nice CPC (cost per click).
I have two other ads that I'm bidding on by hand (same ad, same goal) on the website Corporette and Lipstick to Crayons. You can see how lower traffic and lower click rate affects my cost per click.
So why on earth am I bidding so much more on Lipstick than Corporette? I checked out their websites and see my target demographic there and I figured it would be worth the higher bid price to get my ad in front of their readers.
I hope that helps!
Oh - one more tip. You can click on each website with an ad box to find out their traffic stats. I feel like my figurative slip is showing by telling you this, because I wish my stats were a lot higher, but it's important for you to know how to see what kind of traffic a site has before you commit to placing a paid ad on their site.
(I guess I'm happy that my stats are not consistantly zero day after day!)